Evolutionary Game and Simulation Analysis of Community Group-Buying Platforms Supervision

Abstract

To improve the efficiency of the community group-buying platforms supervision and promote the sustainable and healthy development of the community group-buying platforms, this paper establishes a three-party game model of the community group-buying platforms, suppliers and consumers based on evolutionary game theory, determines the conditions for the three parties to reach the ideal state (Positive supervision,Honest transactions,Protecting rights ). Finally, using MATLAB software to conduct numerical simulation to verify the validity of evolutionary stability analysis and analyze the factors that affect the rate of suppliers choosing “Honest transactions”, and puts forward suggestions to improve the efficiency of the community group-buying platforms.