Analytical Level of Discourse Analysis
Keywords:
discourse analysis, cognitive values, interpersonal values, discursive construction of social relationshipsAbstract
With the transition from structuralism to post-structuralism and semiotics, discourse analysis has covered almost all the schools of critical theory that have emerged since the late 1950s. Discourse refers to the use of language in context (1) (Cook, 1989, p. 29). The new method was first applied by Zellig Harris to the analysis of certain advertisements (1953), namely the language twins related to the consumer society. It connects text to use, text to the world, because the goal is to induce certain types of behaviors and reactions. Discourse analysis studies every act of speech, every utterance, from interjections to three stories (three volumes of a Victorian novel). It studies language in a threedimensional framework: (1) a worldview (cognitive value) integrated into knowledge, ideology and text, (2) social relations constructed through language, and (3) a form of ”specific worldview” The connection of features is based on “constructing the coherence of the text (2) (Levarato 2003: 13). Our paper examines the first two levels of discourse value, which constitute the discourse content relative to the discourse form.
Abstract
With the transition from structuralism to post-structuralism and semiotics, discourse analysis has covered almost all the schools of critical theory that have emerged since the late 1950s. Discourse refers to the use of language in context (1) (Cook, 1989, p. 29). The new method was first applied by Zellig Harris to the analysis of certain advertisements (1953), namely the language twins related to the consumer society. It connects text to use, text to the world, because the goal is to induce certain types of behaviors and reactions. Discourse analysis studies every act of speech, every utterance, from interjections to three stories (three volumes of a Victorian novel). It studies language in a threedimensional framework: (1) a worldview (cognitive value) integrated into knowledge, ideology and text, (2) social relations constructed through language, and (3) a form of ”specific worldview” The connection of features is based on “constructing the coherence of the text (2) (Levarato 2003: 13). Our paper examines the first two levels of discourse value, which constitute the discourse content relative to the discourse form.
